Cool Beans:
Packaging & Logo

Cool Beans is a cold brew coffee company based out of Mobile, Alabama. I had the delight of designing their logo, branding and packaging.
 

They wanted their branding to be modern and hip. Since the market for cold brew is diverse and ever expanding, I wanted their product to stand out against the rest of the oversaturated market. I did this by using bright colors and visual interest through colorful patterns. I designed the logo to be timeless and versatile by using black hand lettering. I wanted the bold colorful pattern of the packaging to complement the minimalist timeless logo.